Ever Fallen in Love

Ursula Rodel is one of the most famous and influential fashion pioneers in Switzerland. In her work, fashion, design, and art merged into a life full of extremes. From a country girl, she developed into a New Wave icon and later into an internationally sought-after costume designer. She founded her own fashion label THEMA SELECTION and outfitted film stars such as Catherine Deneuve. Despite her steep professional rise, Ursula Rodel remained true to herself throughout her life. Her biography is unconventional and glamorous. To accompany the exhibition at the Landesmuseum in Zurich, which was able to acquire the fashion designer’s estate, Sturm & Drang publishes the accompanying book of photographs from her extensive archive.