Óscar Monzón – Order

The book ‘Order’ covers a body of work carried out between 2014 and 2019, which centres around a subjective hypothesis about the influence of advertising images on appearances and human behaviour in urban life. Following the classic methodology of street photography, the proposal fuses its formal qualities with features typical of advertising shoots. Using locations in various cities around the world, Monzón extracts fragments entering into direct dialogue with advert’s images that prevail in these locations.