Defective Carrots

Defective Carrots is a typology of carrots that have been deemed unfit for consumers’ eyes. Mechanically scanned, thousands of ‘optically deficient’ carrots are singled out each day and promptly removed from the conveyor belt. Some are grotesquely deformed and understandably rejected on behalf of the consumer. Others have morphed in to humorous shapes referential of phallic abnormalities, human body parts and various imagined creatures. However, many other defective carrots have only the slightest irregularity, encouraging one to question the extent to which the retailer and the consumer is willing to privilege perceptions of ‘the norm’ over basic nourishment values.