The art of creative thinking

The Art of Creative Thinking reveals how we can transform ourselves, our businesses and our society through a deeper understanding of human creativity.Rod Judkins, of the world-famous St Martin’s College of Art, has studied successful creative thinkers from every walk of life, throughout history. Drawing on an extraordinary range of reference points – from the Dada Manifesto to Nobel Prize Winning economists, from Andy Warhol’s studio to Einstein’s desk – he distils a lifetime’s expertise into a succinct, surprising book that will inspire you to think more confidently and creatively.