Sports Banger: Lifestyles of the Poor, Rich, & Famous

Sports Banger is a genre-defying, boundary-breaking fashion collective run by Jonny Banger, who interrogates British pop culture, fashion, class and politics through the subversion and (mis)appropriation of branding. Sports Banger: Lifestyles of the Poor, Rich and Famous tells the story of the first ten years of the irreverent brand, from its foundation in 2013 to the present day. It charts the rise of the brand from an underground bootlegging operation to an all-inclusive, internationally recognized DIY fashion house, record label and socially conscious satirist in the mould of a modern-day Hogarth.
In a layout created by the Sports Banger studio, the book’s images reflect the anarchic story: photographs of studio ephemera, couture pieces, community projects, protests and fashion shows feature alongside one off pieces produced for Skepta, 2 Chainz, Samantha Morton, David Hoyle and more. The book contains a full t-shirt archive of iconic Sports Banger bootleg t-shirts. Reappropriated Nike, NHS and Adidas logos rub shoulders with images of defaced government letters, raves, food banks and official collaborations with Tommy Hilfiger and Slazenger. The book is an of-our-times hybrid of political comment, DIY fashion and proud class consciousness. Essays featured come from influential figures from the worlds of fashion, art and music, including Turner Prize-winning artist Jeremy Deller, writer and curator Anastasiia Fedorova, and fashion writer and curator Nathalie Khan as well as voices of the general public and reviews from Vogue, Dazed and the V&A.