Inez van Lamsweerde and Vinoodh Matadin – ‘Pretty Much Everything’ 1985 – 2010: 25 Photographs + 25 Post

Twenty-five years is a long time to stay ultra-hot, but this unique catalog for the fashion photography partnership of Inez van Lamsweerde and Vinoodh Matadin, accompanying their quarter-century retrospective at FOAM, the hip new photo museum in Amsterdam, proves it can be done. The photographers’ long-time collaborators, M/M (Paris), designed the catalog as a »newspaper» of sorts: M/M chose the 25 most influential photographs to represent the vast body of work, and printed them on poster-sized newsprint. On the reverse sides are 25 graphic posters designed by M/M using the photographers’ celebrity portraits (including Natalie Portman, Daniel Day Lewis and Mickey Rourke), creating an unbound »book» of sexy, dynamic posters folded together. Includes an essay by art critic Michael Bracewell.