What is Exhibition Design? (Essential Design Handbooks)

What is Exhibition Design? is the ultimate guide to the many facets of this rapidly emerging discipline, from retail design to museums and trade shows–every field that applies graphic information to place and object.

This unrivalled handbook is a guide to the world of exhibition design, exploring what constitutes successful design and how it works. It clarifies the roles of the various design skills involved in exhibition design, as new technology and materials expand the possibilities for both form and function.

What is Exhibition Design? provides a stunning, diverse portfolio of cutting-edge work from designers and studios around the world. Like the other titles in the Essential Design Handbooks series, this is an essential reading for every professional and student involved with exhibition design.
About the Author
Craig Berger is Director of Education and Professional Development for the Society for Environmental Graphic Design(SEGD). Craig started as a preservation architect with John Milner Associates before managing sign and streetscape programs for the Foundation for Architecture, where he became an expert in urban sign and interpretive programs, completing studies and focus group testing on color, wayfinding, accessibility and maintenance /management issues. Craig has advised a number of cities and heritage areas around the country in how to develop their own urban sign programs including financing, design and maintenance including Lancaster PA, Philadelphia PA, Washington D.C., and Miami Beach FLA. Also in his work at the Foundation Craig did a large scale survey on streetscape issues and permitting that resulted in two educational brochures on the subject in use by the city, as well as develop educational programs on urban design and neighborhood redevelopment.

Since joining SEGD in 2002 Craig has developed an educational and training program for the organization based on designer competencies and has also developed an outreach program in universities and other design associations. He has spearheaded specific coursed accessibility, wayfinding, sign systems, exhibition design and Universal design.

Craig has also developed a program to spearhead the placement of environmental graphic design and exhibition design programs in universities. In the process of developing this program Craig has taught wayfinding design at Florida International University, Iowa State University, and Kent State University and is currently developing exhibition design programs at the University of Liecester and Fashion Institute of Technology.

Currently Craig is spearheading a testing and educational program with SEGD on developing a set of universal healthcare symbols on behalf of Hablamos Juntos with the Robert Wood Johnson Foundation. Craig is the author of Wayfinding: Designing and Implementing Graphic Navigational Systems, published by Rotovision in November 2005.