PSEUDO

Pseudo is the second book by Oslo-based Pseudonym Publishing, released in March 2018. Pseudo is a collection of interviews with Scandinavian designers, on the topic of concepts and rhetoric in today’s design scene. Revolving around themes such as ‘what differentiates an idea and a concept’ and the consequence of talking too much in abstract terms. Loose discussions shining a light on the current discourse of what we designers sell today, what’s our primary point of delivery – and where are we as an industry headed?