Posturing

Not since the early 2000s has a group of fashion photographers become a movement. Now, 21 contemporary fashion photographers have been brought together for Posturing, the book about a new movement. Featuring editorial work, it highlights how they use the body and its position to tell new stories in new ways. Through 58 photographs, as well as interviews with photographers, stylists, set designers and commissioning editors, Posturing explores the ways that the movement is changing how fashion is presented.

Edited by Holly Hay and Shonagh Marshall, Posturing celebrates aesthetic oddness, and in the process questions the essential function and meaning of a fashion image. It is a style of photography that rejects the hyper-sexualised body and celebrity-driven, glamour-obsessed vision of fashion that in the 2000s glorified naked consumerism. One that is changing traditional ideas of clothing, casting and images, as well as recontextualising what the body means to fashion, and what fashion can mean to the body. Posturing is a record of that change and this new movement, capturing the voices and visions of those most integral to creating it.