Designing for screen. Production Design and Art direction explained

Design is at the essence of storytelling, but how does a production find its style and identity? This book explains how to approach design, whether for film, television, video promo or commercial making, and introduces the techniques needed to make ideas happen. Through theory and practical exercises, it looks at design in a different way and shows how the simplest decisions can become powerful ideas on screen.nnnExplains the roles of the design team, including the production designer and art directornExplains how to extract design information from a script and how to identify key themes that can be used to support the telling of the storynLooks at how and where to research ideas, and suggests ways to illustrate themnExplores the importance of images, colour, texture and space to captivate an audiencenShows how to prepare drawings and models using various medianRefers to film and television productions, and shows how design decisions contribute to the story