Urban Kitsch, originally written in 1996, explores the forms of vernacular visual culture that emerged in the city of Baroda following the liberalisation of the Indian economy. Plastic toys, celebrity mud flaps, and postmodern architecture collide into a new formal categoryboth celebrated and deridedas Praneet Soi traverses the city on his trusted Yamaha RX 100. Published here for the first time, Urban Kitsch was written as part of Praneet Sois Masters in Painting at the Faculty of Fine Arts, Maharaja Sayajirao University of Baroda. The complete facsimile of this dissertation is accompanied by a recent interview with the artist by Nihaal Faizal and Sarasija Subramanian. Praneet Soi was born in Kolkata in 1971. He moved to Amsterdam in 2002 to attend the Rijksakademie van Beeldende Kunsten, and currently divides his time between the two cities. This oscillatory movement impacts his practice. Over time, Soi identifies patterns that emerge from an investigation of his extended social and economic landscape, and explores these across a multidisciplinary practice. Recently Soi participated in the 12th Berlin Biennale and in 2021 was a resident at the Luceberthuis in Bergen, North Holland. Currently, Soi is participating in a long-term residency granted by the A.M. Qattan Foundation in Palestine which has him visiting the region annually for the coming three years.