Enrique 2012-2018

The deliberate use of merchandising strategies in presidential campaigns and governmental communications have in the past decade sought out ways to close the gap between the people and their candidates or government officials. The epitome of such strategies can be found in one section of the official web site of the Mexican presidency entitled «My picture with the President». Now six years into his devastating presidency, it seems clear that the only thing president Enrique Peña Nieto has been interested in all along was looking his best with his fans.